Time management is at the heart of Lab 1 — but this isn’t your average time management class. This is a leadership lab, and it’s built to transform how leaders think about time, structure, and clarity. In RL², leaders don’t just learn to manage their schedules — they learn how to create predictable environments where teams can thrive. Every day has a purpose. Every daypart has a plan. And when leaders bring that rhythm back to their stores, performance skyrockets. Clear expectations and calm consistency replace chaos. Teams stop bracing for surprises and start showing up ready to win. The result? A culture of confidence, accountability, and crazy-good execution.
At first glance, Law 2 sounds simple: No complaining. But in Lab 2, leaders quickly realize this is about far more than silencing negativity — it’s about protecting culture at the source. Complaining is a tax on energy, and in high-performing retail teams, wasted energy is too expensive to afford. In RL², leaders learn how to create space for honest feedback while drawing a clear line between constructive input and destructive venting. They return to their stores equipped with the language, posture, and discipline to shut down gossip, redirect conversations, and model belief. The payoff? Teams that spend less time surviving dysfunction and more time chasing what’s possible — together.
Lab 3 is where leadership gets loud — not with noise, but with conviction. At RL², we teach that performance follows belief. Always. If your team doesn’t believe the goal is possible, it isn’t. That’s why Law 3 challenges leaders to build what we call ridiculous belief — a deep, unshakable conviction that winning is not only possible, but expected. In the Lab, leaders practice how to cast bold vision, reinforce it daily, and celebrate the small wins that build big momentum. When they return to the floor, they bring a renewed energy — one that makes their team believe in the mission, in each other, and in themselves. Belief is a strategy. And belief, built right, changes everything.
In Lab 4, we teach leaders how to turn emotion into execution. While many team members express their fears and frustrations emotionally, at the core is often a rational concern: “Is this even possible?” That’s where the math comes in. In this Lab, leaders learn how to break big goals into daily, doable targets—and communicate them in a way that builds clarity and confidence. We connect the emotional with the rational, giving leaders tools to show the path forward with precision. Because even when belief is high, teams still need reinforcement that the numbers add up. When the math makes sense, momentum builds fast. And when the math is shared daily, belief becomes action.
In Lab 5, we challenge the myth that strength in leadership means control, volume, or ego. True strength is composure under pressure. It’s the ability to lead with humility, to listen without defensiveness, and to coach without commanding. In this Lab, leaders learn how to hold high standards while holding space for growth — creating a culture where feedback is welcomed, accountability is mutual, and egos stay out of the way. When leaders embody controlled strength, their teams follow suit. The result? A more resilient, respectful, and results-driven environment that wins long term.
In Lab 6, we tackle one of the most subtle but costly leadership habits in retail: outsourcing ownership. When leaders deflect responsibility with phrases like “corporate said” or “my boss wants,” they erode trust and lose credibility. This Lab empowers leaders to own the message, translate top-down decisions into team-relevant context, and communicate with conviction. We help participants build the confidence and clarity to lead from the front — not hide behind the chain of command. When leaders take true ownership, teams step up, culture strengthens, and alignment follows.
In Lab 7, we invite leaders to lift their eyes from the day-to-day and cast a vision that includes more than just personal success. True leadership isn’t about getting to the top alone—it’s about bringing others with you. We help participants build dreams that create space for every team member’s growth, ambition, and purpose. When people see their future inside your vision, they show up differently. They commit. They care. And they stay. This Lab is where legacy begins—not just for the leader, but for everyone bold enough to believe.
After seven Labs of building clarity, conviction, and consistency within the leader, we now turn outward—with the Plus 3. These final Labs are about activation: putting all the work into motion by elevating the team. Leaders learn how to earn the right to hold others accountable, how to see excellence in the details, and how to set unshakable standards that fuel world-class performance. This is where theory becomes transformation. The Plus 3 help leaders create environments where people thrive, teams align, and results compound.