661-557-0481

Launch your own coaching practice while still working your 9-5

Launch your own coaching practice while still working your 9-5Launch your own coaching practice while still working your 9-5Launch your own coaching practice while still working your 9-5

Launch your own coaching practice while still working your 9-5

Launch your own coaching practice while still working your 9-5Launch your own coaching practice while still working your 9-5Launch your own coaching practice while still working your 9-5

You Have Built Businesses. Now, it's Time to Build Your Own.

You Have Built Businesses. Now, it's Time to Build Your Own. You Have Built Businesses. Now, it's Time to Build Your Own. You Have Built Businesses. Now, it's Time to Build Your Own.
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Why Launch a Leadership Coaching Practice

The Problem

The Opportunity

The Opportunity

You’ve spent your career building businesses you don’t own.

You’ve driven millions in revenue.
Built teams.
Fixed broken operations.
Delivered results under pressure.

And when it works?

You get a bonus.

I once grew a business by $40M in a single year. I earned $100,000 in bonus.

That’s when it clicked:

Retail leaders are some of the most capabl

You’ve spent your career building businesses you don’t own.

You’ve driven millions in revenue.
Built teams.
Fixed broken operations.
Delivered results under pressure.

And when it works?

You get a bonus.

I once grew a business by $40M in a single year. I earned $100,000 in bonus.

That’s when it clicked:

Retail leaders are some of the most capable operators in the world—
but they rarely own what they build.

The Opportunity

The Opportunity

The Opportunity

What if you could:

  • Build your own business without quitting your job
  • Coach real business owners instead of managing employees
  • Create recurring income you actually own
  • Turn your experience into equity, not just effort


You already know how to do the hard part.

You just need a model.

The Model

The Opportunity

The Model

I built Retail Leadership Lab for one reason:

To help retail leaders turn their experience into a scalable coaching business.

Here’s how it works:

1. Build a Local Advisory Board
You recruit a small group of local business owners.

2. Run Structured Monthly Meetings
I give you the framework, agenda, and content.

3. Get Paid Directly
You keep 10

I built Retail Leadership Lab for one reason:

To help retail leaders turn their experience into a scalable coaching business.

Here’s how it works:

1. Build a Local Advisory Board
You recruit a small group of local business owners.

2. Run Structured Monthly Meetings
I give you the framework, agenda, and content.

3. Get Paid Directly
You keep 100% of the revenue. No splits. No royalties.

4. Convert Members into Coaching Clients
Turn group relationships into high-value 1:1 engagements.

No Better Time to Start

What it Takes

Who This is For

Who This is For

  • 15 minutes a day on LinkedIn
  • 1 hour per month running your advisory board

That’s it.

No complicated funnels.
No content hamster wheel.
No starting from scratch.

You build it by doing what you’ve always done: coaching people to win.

Who This is For

Who This is For

Who This is For

This is for you if:

  • You’re a retail or multi-unit leader
  • You’ve led teams, owned P&Ls, and driven results
  • You’re respected—but capped
  • You know you’re capable of more

This is NOT for you if:

  • You’re looking for a quick-money play
  • You don’t want to work with people directly
  • You’re not willing to lead

The Outcome

Who This is For

The Outcome

At first, it’s extra income.

Then it becomes optional income.

Then it becomes your business.


A business you:

  • Own
  • Scale
  • Sell
  • Or pass down


Not just something you build for someone else.

Meet Michael Owen

My Story

Personally, I'm a husband, father and endurance athlete. Professionally, I’ve spent 20+ years leading at scale.

  • Led multi-state real estate brokerages closing $100's of millions in deals
  • Led $100M+ retail operations at Target
  • Oversaw multi-state portfolios in private equity-backed environments
  • Scaled multi-unit businesses across retail, fitness, and financial services
  • Keynoted and coached thousands of leaders

My Approach

At the heart of it all is my good friend D.A.L.E. 


The D.A.L.E. model is the core of how I lead, coach, scale and help others do the same. 

  • Diagnose
  • Align
  • Lead
  • Execute 

If you skip steps, you lose more times than not. If, things aren't working, go back to the beginning and work the problem through again. 

Work Together

Keynote: As a sought-after keynote speaker, Michael Owen has inspired audiences around the world with engaging talks on struggle, motivation, leadership, and personal development. With a dynamic and interactive approach, Michael delivers powerful messages that leave a lasting impact. Book Michael Owen for your next event and take your audience to the next level.


Executive Coaching: Michael works with senior leaders and founders to help them gain clarity, implement structure and accountability and ultimately execute and deliver at the highest levels. Michael Owen is that rare coach who has actually done the work before and isn't just speaking from theory. 


Helping Leaders Build Their Own Business: This is Michael's mission and what wakes him up in the morning. Helping the leaders that have built businesses for years finally build one that creates a lasting legacy for themselves not someone else. All while helping and serving other in the coaching field. Michael helps build the leaders, that build the businesses, that will change the world. 

Video Library: Peer Advisory Board Information

You Don't Have to Carry Every Decision Alone Anymore

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For more information, please send us a message using the form on the left or call or text: (661)557-0481

Retail Leadership Lab (RL²)

2514 South 119th Street, Omaha, NE, USA

(661) 557-0481

Hours

Mon

09:00 am – 05:00 pm

Tue

09:00 am – 05:00 pm

Wed

09:00 am – 05:00 pm

Thu

09:00 am – 05:00 pm

Fri

09:00 am – 05:00 pm

Sat

Closed

Sun

Closed

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