EMBARK ON YOUR TRANSFORMATIONAL JOURNEY
TRUSTED By
About Michael
If you know you or your organization are ready for greatness you just haven't quite achieved yet. If, you feel like you might be just one relationship, one idea or one client away from putting it all together, you are in the right place. Michael specializes in helping people gain access, leverage collaboration and build TRUST so you can make your professional dreams a reality.
Michael Owen is the founder of SWAG® Coaching & Consulting. SWAG®—Simple Written Achievable Goals is the framework behind Michael's engagements with clients. Michael works with clients in four ways; small business owner group masterminds, 1:1 professional coaching, brokerage/ companywide team development as well as keynote speaking to audiences large and small. Michael brings clarity, believable math, and consistent accountability that turn potential into production. His coaching and keynote speaking gives clients SWAG: confidence built on something real, and leaders the capacity to grow their organizations.
Personally: Michael is a husband, father, and proud Pop‑Pop. He’s an ultramarathon runner who sees discipline as a form of gratitude, and a self‑professed leadership junkie who never stops studying what makes people grow. His life, family, and miles on the road shape the clarity and conviction behind SWAG®.
Work with Michael
Local SBO Masterminds
1:1 Monthly Coaching with Mike
1:1 Monthly Coaching with Mike
Join as the only business in your industry.
1:1 Monthly Coaching with Mike
1:1 Monthly Coaching with Mike
1:1 Monthly Coaching with Mike
1-hour 2x/Mth Private Coaching w/ Michael Owen.
Spots are limited to ensure each client gets Mike's undivided attention during each session.
Brokerage Coaching Package
1:1 Monthly Coaching with Mike
Brokerage Coaching Package
Your brokerage grows to the level of its leadership. This package gives you a full year of structured, high‑impact coaching designed to strengthen agent performance, improve retention, and create a recruiting advantage your competitors can’t match.
Michael's Books
The 7 Laws of People Leadership
This Amazon Best‑Seller unpacks the same Seven Laws Michael Owen delivers from the stage in keynote speeches and in brokerage sales meetings across the country.
Now you can access those proven frameworks for a fraction of the investment and put them to work immediately.
Sales Strategies
Built on Michael Owen's SWAG®—Simple Written Achievable Goals formula, this book gives you the same sales frameworks, mindset shifts, and execution strategies clients normally pay premium coaching rates to access.
For less than $40, you get the blueprint that turns goals into revenue and belief into predictable sales success.
TRUSTED
TRUSTED
This book reveals the trust‑driven strategies Michael Owen uses to help agents stop losing to cheaper competitors and become the agent people choose instinctively. You get the same frameworks, stories, and trust‑building tools Mike teaches from the stage, in sales meetings and master classes for thousands of dollars designed to transform your brokerage fast.
Signature 53-Minute Keynote Speech
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The 7 Laws of People Leadership
Michael Owen created the Seven Laws of People Leadership to cure what he calls turnover disease, the cultural drag that quietly kills performance. His keynote gives brokerage and team leaders practical, repeatable laws that build teams who stay longer, perform higher, and leave every day knowing they made an impact.
By the time he reaches Law #7, brokerage and team leaders see their challenges differently—not as reasons they can’t win, but as the very conditions that position them to succeed. His keynote aligns organizations around this truth and helps them build cultures where people stay, grow, and win.